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Search Engine Optimization it's guaranteed  Today SEO(Search Engine Optimization) is a need of every digital marketer so if you want to make career in Digital world so you need to know this term  So firstly we should understand the meaning of this word SEO & if you generally split this word then you will get this 2 word  Search engine + Optimization it means  the search engines which are available over internet like  Google ,  Bing ,  Yahoo ,  Ask.com ,  AOL.com ,  Duck Duck Go ,  Yandex  etc. and optimization means how you can make your websites attractive with well and rich content so that visitors gonna love to read you content or visit your websites  so the basic meaning of SEO means to get ranked over search engines because marketers or any website owner wants if user searches any query or some any information then his/her websites get ranked so that they can get more traffic...

Have a break 3.... 2.... 1....⥤ Cloud computing is a future  Indeed, Now a days cloud computing is very ordinary term but if we see what does it mean then in simple words storing and accessing data over internet and which data is secured by the user with strong password and which is very valuable & in this user need not have to worry about the data because it is very secure cause big companies like TATA , TCS, Infosys, Wipro, Amazon, Flipkart Presently we realize that what really is Cloud computing but we should know that how this process is working In this rather than we as a firm/company  have cloud computing we can access from data center with that there are many other organisation in market & in this cloud computing service there are many options from which we can use in this 1. Basic of data storage 2. Networking 3. Artificial process Examples of Cloud computing Their any other examples available in market like Gmail, Cloud back up in app...

Vicky Lalwani IIEBM, Indus Business School PGDM(Marketing) Pune, Maharashtra My name is Vicky Lalwani and I have completed my B.com from Bhavnagar, Gujarat and currently, I’m pursuing my PGDM in marketing from Indus Business School, Pune.   Well, I have a keen interest in learning all about Digital marketing and technological stuff like  Artificial intelligence and Machine learning or how the world is been upgraded and technology is making life very easy for us. From this one part is  DIGITAL MARKETING  and I want to learn the whole thing about Digital media, social media practices for that if I have to work a lot and need practical exposure.  I have job experience in 2 companies: 1.  Just Mexican in that I have worked for almost 1 year my post was as a manager where I handled inventory and managed staff along with book keeping and checking of bills 2. Indian Oil Corporation where I worked as a Com...

Agile marketing is need, let the good time roll In agile advertising and marketing, the company does not follow a unique advertising and marketing plan. Rather they make extraordinary plans and enforce them. The dreams of agile advertising are to enhance the velocity, predictability, and transparency.  It facilitates any industry to work successfully. Benefits of agile marketing Reaching the correct individuals – cooperative groups and proactive methods target the correct customers with the correct message at the correct time. Optimizing and up – unvarying cycles guarantee lessons learned from the last sprint square measure applied to successive, ceaselessly up promoting ROI. Doing the correct work – marketers specialise in what customers would like instead of internal, heritage and stratified processes that drag on and on. Agile marketing also helps in customer lifecycle management Thus, in agile advertising and marketing a company does not f...

 3 Simple Rules of Customer Experience Management I bet you love your customers, after all without them you wouldn’t be on business for so long!!! In today’s world customer is highly educated and empowered. they have multiple options to switch to other brands or company if your brand doesn’t fulfil the need which they are seeking. According to the survey 86% of buyers will pay more for a customer better experience: - Here are 3 things which you should not miss out!! Improve customer satisfaction – Every company should focus on maximizing customer satisfaction to stand out and compete from the rivals. Customer retention – you should always provide superior customer experience which will act as a blessing for customer loyalty. A good customer experience for customers ensures that the customer will have a long association with the brand and a positive word of mouth. Customize approach – A company should always follow customize approach in which everyth...

Chatbots the future and best friend enthusiasts The future of a chatbot in the enterprise depends a lot on the advancements in Artificial intelligence Chatbots have changed the way individuals look for data. " dialing a call-place for data and sitting and waiting  for the procedure and frameworks to revert...it could take a while and now and again, you will most likely be unable to get the data you looked for. Chatbots not just help in recovering the data in a millisecond, however the experience can likewise be exceptionally energizing." Automation can help customers to get their issues resolved within no time and also help in getting quick access Are these chatbots secured ? There are two kinds of bots – informational bots and transactional bots. The former would deal only with information-related queries; the user need not register or log in to seek information. Rather than calling your customers or hoping they’ll find what they're looking for on your web...

“3 Tips About top business process management You Can't Afford To Miss” Business process management is a way of looking at and then determining  the processes that are present in an organization. It is an best method to use in times of difficulty to make certain that the processes are efficient and effective, as this will result in a better and more cost efficient organization. Business process management also helps in high productive,increase revenue, better control  and reduce expenditure. 1)confidence and trust in each other   Co-workers have :- The staff members who are implementing the business management process must be able to work well together and believe in each other. 2) Employee Satisfaction:- Employees should be satisfied with your work. .This will lead to  increased productivity and a happier workforce. 3)Efficiency & Reduced Risks:- Business process management organisation gives more opportunity to work  more effi...

Customer Experience Trends Enterprises must watch out for in 2018 The digital technologies keep changing the way brands build and nurture the relationship with customers. In addition to creating new customer support channels, the digital technologies also compel enterprises to stay relevant and competitive by upgrading customer experience. No enterprise nowadays can drive sales without exploring innovative ways to boost customer experience.  A  survey conducted by Gartner  in 2015 predicated that over 50% of enterprises would make changes to their business models to deliver optimal customer experience. Can an enterprise boost customer experience without changing its business model? Each enterprise must explore ways to improve customer experience without changing its business model. While implementing customer experience (CX) strategy, they must integrate CX design and CX insight seamlessly. At the same time, the CX strategy also needs to adopt the emerging ...