Digital Marketing Modules


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Search Engine Optimization it's guaranteed 


Today SEO(Search Engine Optimization) is a need of every digital marketer so if you want to make career in Digital world so you need to know this term 

So firstly we should understand the meaning of this word SEO & if you generally split this word then you will get this 2 word 

Search engine + Optimization it means  the search engines which are available over internet like Google, Bing, Yahoo, Ask.com, AOL.com, Duck Duck Go, Yandex etc.
and optimization means how you can make your websites attractive with well and rich content so that visitors gonna love to read you content or visit your websites 

so the basic meaning of SEO means to get ranked over search engines because marketers or any website owner wants if user searches any query or some any information then his/her websites get ranked so that they can get more traffic because if they will get traffic so websites will be more attractive and they can get money or for fun purpose also 

Basically their are two parts in SEO 
1. On page Optimization 
2. Off page Optimization 
Image result for on page off page seo

On page Optimization means the practice of some factor so that this will be beneficial for to get ranked 
in that mainly we have to change or optimize our website like we have to care about HTML code, Keywords placement, Meta tags etc.

these are some other factors in which we have to be very careful and we should optimize this 

factors which affect in on page seo 


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Off page Optimization is a technique to get ranked over SERP in this off site factors comes like back-links generation, guest blogging, link building in this we can generate links over social media which is called as a social back-links also in that we can use Facebook, Instagram, Snapchat. Google+ etc


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