Top 7 Digital Marketing Trends in 2020 that you should not ignore

Before talking about Top trends in Digital Marketing we should understand the actual0 meaning of Digital marketing.

If we will split these 2 words then will get

• Digital

• Marketing 

Marketing means in to deliver your product or service message in the best manner by promoting your idea

+

Digital means by using platforms like Tablet, Smartphones & Desktop
also being social, utilizing the data by this doing the analysis of your reports, results

 =
combining this Promoting your services & Brand via Electronic medium like Desktop, Tablet or Smartphone main thing is to deliver the message which has to be better than your competitor

now coming up to  the top trends

1) AI- Artificial Intelligence:

Using Ai with Digital marketing is the best combination for any brand which should not be ignored and by this Companies will make the best use for this as we can see nowadays also brands like Amazon
Uber
Flipkart
TikTok
are reaching towards the customer easily by analyzing the data of customer

Also, AI can easily analyze the data, search pattern, what users like or dislike by these many things customer can see the best ad

AI will be in many services

• ChatBots 
• Product/ Services  recommendations for Customer 
• Content 
• Email 
• E-commerce 
• Communication

2) Chatbots (A online Friend):

Most of the companies are using the Chatbots and this will increase in 2020 because most of the people are having a smartphone and due to that they are giving feedback and raising queries online only so for giving an answer is very difficult so Bots are coming in the picture.

If we take an example of companies are using Chatbot:

1. Gia from Goibibo
2. Disha chatbot of IRCTC
3. Intelliticks chatbot which having 1000+ clients
4. Aapke Sarkar Chatbot from Maharshtra Govt
5. Axis Aha from Axis Bank
6. Eazy Connect from TATA AIA
7. Eva chatbot of HDFC Bank
8. A collection of 50+ templates
9. Frontman chatbot from Makerobos
10. Myra from MakeMyTrip

Also if I talk about the benefits of using Chatbot then it has enormous benefits like 

• It saves times 

• You don't need to keep separate manpower for this 

• Instant solves query 

• Giving feedback the best way 

• also the Customer Satisfaction 

The main thing need to tell you will not see the instant results via using this you need to wait to see the things how it works like how a customer is responding if you have to change like change the flow the analyze the result 

3) Personalization (Only for you formula) 

In digital marketing, personalization is very much important and it will increase definitely 

-like if you take in the examples of the likes or dislikes of people

Person A- is interested in the fitness     

Person B- is interested in the education 

Person C- is interested in the technology 

so you need to figure it out what customer or user likes/ Dislikes so based on that you will need to identify the audience 

Example: 

If you have gym then you will target only person A because he is interested in the gym only not targeting Person B/C

By identifying the right audience for your business you will get the best response so that's why personalization in DM 2019 will increase 

4) Video-based Marketing

Today in the era of Technology most of the people love to see the video rather then reading anything the best example if this is Tiktok Platform, Youtube and many more

in Website also in Home page people are adding a video so users will visit the website by adding video, there will be higher chances of spending more time 

so this will increase in 2019

5) Content Marketing: 

We all know that:

Content is the King &

Relevant content is the King Kong 

Just imagine: 

• Content without Internet not possible right 
• Google is Bot/ Person and Content is food (How we can not eat the same food variety every day like that also  Google can not consume the same irrelevant content)

We just think content means only writing part but not actually in Content contains so many things like

• GIF
• Video
• Infographics
• Animation
• Social media posts 
• Newsletters 

etc..

6) Voice Search & Smart Speakers:

As Technology will grow people will have more smartphones and in smartphones, voice features will be there so by that main feature would be easy to search, quick results and no need to type just speak and you will get the best result

Example:

Google Assistance

Alexa

Siri

Samsung- Bixby

Baidu

These smart intelligent speaker can read the article, search local results, update the news, can play a game with human, read your messages/ Mails so many things 

for these websites should have FAQ page or Q/A page 

7) Transparency

Transparent information content will more retain the customers because if people think these company is stealing our data without our permission then that company will be in trouble 

we all know the example of Facebook and Google for these big giant companies need to pay huge fine 

for these companies are mentioning user agreement before installing application very clearly